‘Emphasis’ is a project born with the objective of creating a logo and visual identity for a clothing brand, inspired by my personality. The central idea of the brand is to combine trendy and cool elements, creating a combination of modernity and sophistication. The name ‘Emphasis’ comes from the adjective ‘emphasis’ and symbolically represents both my strongest and most exuberant character traits and my more subtle and vulnerable ones.

Through the creation of the logo, I tried to create a visual embodiment of my personality, emphasising my outgoing and energetic nature. The choice of an English language name broadens the communicative reach of the message, making it accessible to an international audience, while maintaining a focus on phonetics to enhance the particularities and nuances of my character. This approach celebrates my uniqueness, emphasising aspects that can only emerge through closer observation.