This project concerns the creation of a corporate image for an exhibition dedicated to Jannis Kounellis. The central theme is memory, a pivotal element in the artist's poetics, which explores remembrance and loss as forces that bind the past to the present. Kounellis' works reflect a constant tension between past and future, between nature and industrialisation, and this concept has guided the entire graphic development of the project.

The naming is based on the duality between ‘metamorphosis’, which represents a radical transformation, and ‘mortosi’, which indicates a gradual change. This choice symbolises the contrast between the concepts of nature and industrialisation, past and present, which characterise the artist's work. The lettering is designed to emphasise this dichotomy, creating a visual balance that recalls the dialogue between tradition and innovation.